Kvinne, meaning “women” in Danish is a visionary product for Joolz in 10 year. It responds to the trend that more and more households have two incomes (mother and father). Our design challenge was to create a baby product where it is not necessary to be in the same room to interact with your child. We wanted to solve this by creating a dynamic product; a product that could be used both physically, as well as enable interaction when parent and child are not together.
Additionally, we wanted to create a product that grows along with the child. They should not outgrow the product when they become older. We wanted to create a personal product that adds value, thus extending the product lifespan. Bonus points for sustainability! Curious? Watch the movie! https://www.youtube.com/watch?v=aAYeyH_c10g
Our project won the best project award!
Product Design Prototyping User testing
Joolz should facilitate a personalised parent-child interaction by providing a safe but explorational environment.
The Vision in Product Design Process:
Prototyping - cutting the fabric and sowing the stuffed animals